WellFedMinds Logo + Brand Kit

Morganized Solutions designed a full visual identity system for WellFedMinds, a nonprofit advancing integrated nutrition and behavioral health through evidence-based, culturally responsive tools, training, and resources. The geometric heart-centered logo and its variations were developed to balance structure and softness, reflecting the partnership of behavioral health, nutrition science, and culturally grounded care. The final Brand Style Guide outlines the color theory, logo logic, iconography, and primary/secondary color palettes that anchor the brand across platforms and materials. Deliverables included the full logo suite, submarks, visual theory narrative, and a comprehensive brand guide to support future storytelling and implementation.